https://kmwidjaja.com Kevin Widjaja (it's wid-jaw-jaw) Tue, 06 Jun 2023 23:12:37 +0000 https://kmwidjaja.com en https://kmwidjaja.com/Desktop Wed, 09 Oct 2019 02:30:12 +0000 Kevin Widjaja (it's wid-jaw-jaw) https://kmwidjaja.com/Desktop &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Welcome, I’m an all-around creative and strategic powerhouse for making noise on the internet (20B+ views across TikTok work and counting). <img width="1024" height="1024" width_o="1024" height_o="1024" data-src="https://freight.cargo.site/t/original/i/86b7ee949cfcbb8b5ccc31babbbd49a9b26ec9b73b9f74c957da80aa582ddc9e/mail.png" data-mid="52287536" border="0" data-no-zoom="true" data-draggable alt="Contact Me" data-caption="Contact Me" src="https://freight.cargo.site/w/1000/i/86b7ee949cfcbb8b5ccc31babbbd49a9b26ec9b73b9f74c957da80aa582ddc9e/mail.png" /> <img width="1354" height="1410" width_o="1354" height_o="1410" data-src="https://freight.cargo.site/t/original/i/c11194ce4a5163d9a0fb78591d03b1a320bda05cbc3b7cdc0aa97f32ec1b1e2b/about3.png" data-mid="52287540" border="0" data-no-zoom="true" data-draggable alt="About Me" data-caption="About Me" src="https://freight.cargo.site/w/1000/i/c11194ce4a5163d9a0fb78591d03b1a320bda05cbc3b7cdc0aa97f32ec1b1e2b/about3.png" /> <img width="800" height="648" width_o="800" height_o="648" data-src="https://freight.cargo.site/t/original/i/98dbb9064f4684fbc3feac6b8a5204d0f7396641a5b715e85d53ce3a8989e0db/folder.png" data-mid="52287529" border="0" data-no-zoom="true" data-draggable alt="Moda Operandi Social-first Campaigns" data-caption="Moda Operandi Social-first Campaigns" src="https://freight.cargo.site/w/800/i/98dbb9064f4684fbc3feac6b8a5204d0f7396641a5b715e85d53ce3a8989e0db/folder.png" /> <img width="800" height="648" width_o="800" height_o="648" data-src="https://freight.cargo.site/t/original/i/98dbb9064f4684fbc3feac6b8a5204d0f7396641a5b715e85d53ce3a8989e0db/folder.png" data-mid="52287529" border="0" alt="Twitch Socials" data-caption="Twitch Socials" src="https://freight.cargo.site/w/800/i/98dbb9064f4684fbc3feac6b8a5204d0f7396641a5b715e85d53ce3a8989e0db/folder.png" /> <img width="800" height="648" width_o="800" height_o="648" data-src="https://freight.cargo.site/t/original/i/98dbb9064f4684fbc3feac6b8a5204d0f7396641a5b715e85d53ce3a8989e0db/folder.png" data-mid="52287529" border="0" data-no-zoom="true" data-draggable alt="The Nue Co- &quot;Barrier Culture&quot; TikTok Creator Campaign" data-caption="The Nue Co- &quot;Barrier Culture&quot; TikTok Creator Campaign" src="https://freight.cargo.site/w/800/i/98dbb9064f4684fbc3feac6b8a5204d0f7396641a5b715e85d53ce3a8989e0db/folder.png" /> <img width="800" height="648" width_o="800" height_o="648" data-src="https://freight.cargo.site/t/original/i/98dbb9064f4684fbc3feac6b8a5204d0f7396641a5b715e85d53ce3a8989e0db/folder.png" data-mid="52287529" border="0" alt="More Work" data-caption="More Work" src="https://freight.cargo.site/w/800/i/98dbb9064f4684fbc3feac6b8a5204d0f7396641a5b715e85d53ce3a8989e0db/folder.png" /> <img width="800" height="648" width_o="800" height_o="648" data-src="https://freight.cargo.site/t/original/i/98dbb9064f4684fbc3feac6b8a5204d0f7396641a5b715e85d53ce3a8989e0db/folder.png" data-mid="52287529" border="0" data-no-zoom="true" data-draggable alt="Artist Marketing x Spotify" data-caption="Artist Marketing x Spotify" src="https://freight.cargo.site/w/800/i/98dbb9064f4684fbc3feac6b8a5204d0f7396641a5b715e85d53ce3a8989e0db/folder.png" /> <img width="800" height="648" width_o="800" height_o="648" data-src="https://freight.cargo.site/t/original/i/98dbb9064f4684fbc3feac6b8a5204d0f7396641a5b715e85d53ce3a8989e0db/folder.png" data-mid="52287529" border="0" alt="Film/TV Entertainment Branded Content " data-caption="Film/TV Entertainment Branded Content " src="https://freight.cargo.site/w/800/i/98dbb9064f4684fbc3feac6b8a5204d0f7396641a5b715e85d53ce3a8989e0db/folder.png" /> <img width="300" height="400" width_o="300" height_o="400" data-src="https://freight.cargo.site/t/original/i/68c8d4794ab17e803686495d2e2938e8be1865967c13c20c44cd73295c698d53/teen-vogue.jpeg" data-mid="181375770" border="0" data-no-zoom="true" data-draggable alt="Ariana Grande- TikTok Creator Campaign (2B+ views)" data-caption="Ariana Grande- TikTok Creator Campaign (2B+ views)" src="https://freight.cargo.site/w/300/i/68c8d4794ab17e803686495d2e2938e8be1865967c13c20c44cd73295c698d53/teen-vogue.jpeg" /> https://kmwidjaja.com/About-Me Wed, 09 Oct 2019 02:30:12 +0000 Kevin Widjaja (it's wid-jaw-jaw) https://kmwidjaja.com/About-Me Hi, I’m Kevin Widjaja.I like to make&nbsp;cool shit.&nbsp; An industry-leading creative with a knack for spotting what’s next in culture, highlights: Creating two of the most viral campaigns EVER on TikTok for Ariana Grande (amassing over 10 billion views and press from Teen Vogue).teen dream ☑️ Literally ideating TikToks for TikTok, and landing case studies for my work on TikTok for Business.TikTok-obsessed dream ☑️ Artist marketing creative direction and on-set production for personal faves (Grammy-nominated-Loewe-muse Omar Apollo and Kpop sensation Stray Kids).musichead dream ☑️ Introducing and directing social-first creative for Moda Operandi and H&amp;M.work-in-fashion dream ☑️ Cementing the return of the UGG boot and its popularity among Gen Z through a culture-defining social playbook.bring-back-the-00s dream ☑️ Creating numerous campaigns and pieces of social content for Spotify, Wrapped and all.Spotify fanboy dream ☑️ Leading social strategy/creative for Twitch and launching @twitchrivals.former globally-ranked gamer dream ☑️ Caught your eye? In a nutshell, I’ve worked with&nbsp; the world’s favorite brands and artists: Spotify, Google, TikTok, Moda Operandi, Twitch, UGG, Ariana Grande, Jennifer Lopez, H&amp;M, XBOX, Meta, Netflix, Amazon Prime Video, Peloton, Hulu, airbnb, Disney, Depop, JetBlue, Warner Bros., Pepsi, Scout Dixon West, Paramount, Fox, ABC, Pluto TV, The Nue Co., Johnson &amp; Johnson, Gannett,&nbsp; Bacardi, Freshly, Waze, Fable &amp; Mane, Omar Apollo, Stray Kids, iann dior, Trippie Redd, Rilo Kiley’s Jenny Lewis, Madonna to create iconic Gen Z and millennial cultural moments by leading: creative direction, strategy, social-first concepts and ideation, copywriting, art direction, remote and on-set shoots, and small-but-mighty creative teams through everything from sparking global brand initiatives to making one-off TikTok videos including: brand campaigns, social/digital content, creator/influencer/talent partnerships, AR/filters, editorial, AI/chatbots, and out-of-home. across brand/product/entertainment marketing and more. On a more personal note: <img width="1440" height="1256" width_o="1440" height_o="1256" data-src="https://freight.cargo.site/t/original/i/bba763dee9d297ade9f3b9d44eaf5b4e7b0d9dd8d5b61c74ae1d7a8e289e1876/56616ACD-7BD2-495B-B1D6-44F9A170C8A4.JPG" data-mid="181402520" border="0" data-scale="75" src="https://freight.cargo.site/w/1000/i/bba763dee9d297ade9f3b9d44eaf5b4e7b0d9dd8d5b61c74ae1d7a8e289e1876/56616ACD-7BD2-495B-B1D6-44F9A170C8A4.JPG" />I spend my free time raising a greyhound, picking up trade skills, archiving 90s Prada collections, writing and film-making, and amassing an alarming screen time scrolling TikTok and Twitter for hours. My writing on the queer experience of chosen family has been published and exhibited at the Yerba Buena Center of the Arts, the San Francisco Bay Area’s premier cultural institution. Thanks for stopping by~ https://kmwidjaja.com/Artist-Marketing-x-Spotify-Content Thu, 30 Apr 2020 00:01:14 +0000 Kevin Widjaja (it's wid-jaw-jaw) https://kmwidjaja.com/Artist-Marketing-x-Spotify-Content &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Welcome, I’m an all-around creative and strategic powerhouse for making noise on the internet (30B+ views across TikTok work and counting). Social-first and other promotional content for driving streams on Spotify, crafted in collaboration with today's most influential artists and talent: <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/f386a18a95f0853abc977b7d7cc09ec0a2ef956a80b7b29229cfaeb5d39c2dc5/cd.png" data-mid="69034621" border="0" data-no-zoom="true" data-draggable alt="'Spacing Out With Omar Apollo'.mov" data-caption="'Spacing Out With Omar Apollo'.mov" src="https://freight.cargo.site/w/800/i/f386a18a95f0853abc977b7d7cc09ec0a2ef956a80b7b29229cfaeb5d39c2dc5/cd.png" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/f386a18a95f0853abc977b7d7cc09ec0a2ef956a80b7b29229cfaeb5d39c2dc5/cd.png" data-mid="69034621" border="0" data-no-zoom="true" data-draggable alt="'Trippie Redd Infomercial'.mov" data-caption="'Trippie Redd Infomercial'.mov" src="https://freight.cargo.site/w/800/i/f386a18a95f0853abc977b7d7cc09ec0a2ef956a80b7b29229cfaeb5d39c2dc5/cd.png" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/f386a18a95f0853abc977b7d7cc09ec0a2ef956a80b7b29229cfaeb5d39c2dc5/cd.png" data-mid="69034621" border="0" data-no-zoom="true" data-draggable alt="'Painting With Alexander23'.mov" data-caption="'Painting With Alexander23'.mov" src="https://freight.cargo.site/w/800/i/f386a18a95f0853abc977b7d7cc09ec0a2ef956a80b7b29229cfaeb5d39c2dc5/cd.png" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/f386a18a95f0853abc977b7d7cc09ec0a2ef956a80b7b29229cfaeb5d39c2dc5/cd.png" data-mid="69034621" border="0" data-no-zoom="true" data-draggable alt="'The Cast of Pose FX Take the Stage'.mov" data-caption="'The Cast of Pose FX Take the Stage'.mov" src="https://freight.cargo.site/w/800/i/f386a18a95f0853abc977b7d7cc09ec0a2ef956a80b7b29229cfaeb5d39c2dc5/cd.png" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/f386a18a95f0853abc977b7d7cc09ec0a2ef956a80b7b29229cfaeb5d39c2dc5/cd.png" data-mid="69034621" border="0" alt="'iann dior Industry Plant'.mov" data-caption="'iann dior Industry Plant'.mov" src="https://freight.cargo.site/w/800/i/f386a18a95f0853abc977b7d7cc09ec0a2ef956a80b7b29229cfaeb5d39c2dc5/cd.png" /> https://kmwidjaja.com/Moda-Operandi-Social Tue, 06 Jun 2023 23:12:37 +0000 Kevin Widjaja (it's wid-jaw-jaw) https://kmwidjaja.com/Moda-Operandi-Social <img width="512" height="288" width_o="512" height_o="288" data-src="https://freight.cargo.site/t/original/i/3a99237c8a78712e6abc67587ea22d6bbe34f28cae57b89f194d38cbf71f8625/moda-gif.gif" data-mid="181267612" border="0" data-scale="65" src="https://freight.cargo.site/w/512/i/3a99237c8a78712e6abc67587ea22d6bbe34f28cae57b89f194d38cbf71f8625/moda-gif.gif" /><img width="223px;" height="279px;" src="https://lh4.googleusercontent.com/rTiCAH91i0EVCnDV6dX8qTUaII17aUMv82HvnW5ibVknio59ubIw9ux8MkzMGm6aLg7wogFfiMDKw5LgAAd_sTP93sEO5r_lgNvSP_ROMk25er3uW0t1vPR3FgSpkuyyrBGMBzZq00uHsO85oCrNU62k=nw" style="width: 127.968px; height: 160.103px;" data-scale="32"><img width="183px;" height="228px;" src="https://lh5.googleusercontent.com/mak_302-vJRzArIu6PQwWusjHPTcYAoGuYj24g_v2lOyM-1LHjVxkuJZKmsUgJKXAxVroYUk0F9SndXoioKLqYSehriCIPykHy40qhZicyzgustuy4Vn-cqsTQOJY_0O4kTE2HTQLG3TQJ3GdW6TyUc4Tw=nw" style="width: 183px; height: 228px;" data-scale="100"><img width="198px;" height="352px;" src="https://lh6.googleusercontent.com/mwpqp442ZB0T1kWe8xqoW14TM_ARfcoKyKXdCn3p1Vm-a5nUdfecVxOuSITAAItbQoyG4baGA7Si2xtrOIogDdMcLtRdEA6ZT2fA46qiGtnDKEsyVyerKzi4fpQOg2VeSyW2b8Wp6uxjzojqXgrkAAju=nw" data-scale="32" style="width: 127.968px; height: 227.498px;"><img width="183px;" height="328px;" src="https://lh6.googleusercontent.com/6gFmP2vvF1cMKmABq0ZN2jsj05eQeTRb8Sn4OQk-w7X4bxcoQite-cwq7wMVORs4TbhylzxRUDYix6oDHOdBvatQmi6Ld47CPZ6ADT5STo3PAELXu4MsPWOXU17La_GAex27L1HvzUBtF0SdMjeu2wc2uw=nw" style="width: 127.968px; height: 229.363px;" data-scale="32"> <img width="183px;" height="184px;" src="https://lh3.googleusercontent.com/sseVmbQCmVh2UMlvqy5UDZfbW9D56yvnhFbQyHl5t0IkSPLi4uX2BZzMbTCCnziiXrAB69OCRTMd8ixwdM2Wph6kRYuDKCQcBSKDiGvx2bkvGUukF5TK8Yt8VNc2MjqHJvmUiZzeM5iD812puglMrRX_fA=nw" style="width: 183px; height: 184px;" data-scale="100"><img width="282px;" height="282px;" src="https://lh4.googleusercontent.com/Gj3P0zlFyKb_TGQ56UPybQ8C40toQOJAtOK0KTcW0zILRsFGpP_s7wq35Dk5H37jpxivWcBdXW_HPHSSbaX1HYaro4nJohmDMSeR_a9jNUyATod3xf0XAilgJMDucuA-RO-RAoZ5d6MeVEf2qkAgE-sf=nw" style="width: 127.968px; height: 127.968px;" data-scale="32"> zdcvzddasdvc Moda OperandiCampaignsSocialThe leading online luxury fashion retailer set out to reimagine its paid social creative, with a focus on captivating high net worth individuals across the funnel. I planned, directed, and developed multiple campaigns featuring thumbstopping visuals shot exclusively for social placements. Copy was meticulously tailored to each ad creative. Effective, social-first campaigns for the high brow fashion customer. Concept Creative Direction&nbsp; Copywriting https://kmwidjaja.com/Spacing-Out-With-Omar-Apollo-mov Thu, 30 Apr 2020 00:20:48 +0000 Kevin Widjaja (it's wid-jaw-jaw) https://kmwidjaja.com/Spacing-Out-With-Omar-Apollo-mov &nbsp; Spotify x Omar ApolloBranded ContentSocialSpace-y as ever, Omar Apollo teaches us a thing or two about space to promote his single, “imagine u.” &nbsp;&nbsp; Video Concept Storyboard&nbsp; Script Writing Directing https://kmwidjaja.com/Welcome-to-Skipcare-TikTok-mov-Barrier-Culture-Launch Wed, 04 Aug 2021 20:44:36 +0000 Kevin Widjaja (it's wid-jaw-jaw) https://kmwidjaja.com/Welcome-to-Skipcare-TikTok-mov-Barrier-Culture-Launch <img width="990" height="1274" width_o="990" height_o="1274" data-src="https://freight.cargo.site/t/original/i/cf52c9f474903ceff80a5dc2018c464d8c78222ec65b467b3f8dbc128d295ccf/Screen-Shot-2021-08-04-at-4.28.41-PM.png" data-mid="115422447" border="0" src="https://freight.cargo.site/w/990/i/cf52c9f474903ceff80a5dc2018c464d8c78222ec65b467b3f8dbc128d295ccf/Screen-Shot-2021-08-04-at-4.28.41-PM.png" /> Welcome to Skipcare TikTokTikTok CampaignSocial The Nue Co. wanted to launch its first TikTok campaign and educate viewers on the new Barrier Culture line focused on clean ingredients and sustainable materials while reducing consumption and waste. The videos shared organically on @thenueco's account alone (with less than 2k followers) received 1 million views. I developed the campaign, taking a native approach with the concept of "Skipcare TikTok" — a TikTok niche focused on simplifying your beauty routine to minimize waste on our planet. Creators welcomed you to the skipcare niche you “entered” through the For You Page.&nbsp; Concept Creative Strategy Creative Direction&nbsp; Script Writing https://kmwidjaja.com/Trippie-Redd-Infomercial-mov Thu, 30 Apr 2020 01:54:22 +0000 Kevin Widjaja (it's wid-jaw-jaw) https://kmwidjaja.com/Trippie-Redd-Infomercial-mov Spotify x Trippie ReddBranded ContentSocialJoin the cult of Trippie Redd, where his new album ! stays on repeat. You’ll never have to think about whose music to listen to ever again.&nbsp; Video Concept Storyboard&nbsp; Script Writing https://kmwidjaja.com/Painting-With-Alexander23-mov Thu, 30 Apr 2020 23:07:26 +0000 Kevin Widjaja (it's wid-jaw-jaw) https://kmwidjaja.com/Painting-With-Alexander23-mov Spotify x Alexander23Branded ContentSocialAlexander23 paints what he loves in just 23 minutes to promote his single “I Hate You So Much.” Artwork location is currently unknown. Video Concept Storyboard&nbsp; Script WritingDirecting https://kmwidjaja.com/iann-dior-Industry-Plant-mov Thu, 30 Apr 2020 23:58:39 +0000 Kevin Widjaja (it's wid-jaw-jaw) https://kmwidjaja.com/iann-dior-Industry-Plant-mov Spotify x iann diorBranded ContentSocialTo promote his album&nbsp;Industry Plant,&nbsp;I helped iann dior make a joke out of the industry plant rumors on the internet.&nbsp; So here’s how you become a literal industry plant. Video Concept Storyboard&nbsp; Script WritingDirecting https://kmwidjaja.com/The-Cast-of-Pose-FX-Takes-the-Stage-mov Fri, 01 May 2020 00:56:59 +0000 Kevin Widjaja (it's wid-jaw-jaw) https://kmwidjaja.com/The-Cast-of-Pose-FX-Takes-the-Stage-mov Spotify x Pose FXBranded ContentSocialIn the spirit of Pride, the cast of FX’s Pose tell us how they take the stage and show up for the LGBTQIA+ community.&nbsp; Video ConceptCreative Direction