Welcome to
Skipcare TikTok
TikTok Campaign
SocialThe Nue Co. wanted to launch its first TikTok campaign and educate viewers on the new Barrier Culture line focused on clean ingredients and sustainable materials while reducing consumption and waste.
The videos shared organically on @thenueco's account alone (with less than 2k followers) received 1 million views.
I developed the campaign, taking a native approach with the concept of "Skipcare TikTok" — a TikTok niche focused on simplifying your beauty routine to minimize waste on our planet. Creators welcomed you to the skipcare niche you “entered” through the For You Page.