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Moda Operandi

Campaigns

Social

The leading online luxury fashion retailer set out to reimagine its paid social creative, with a focus on captivating high net worth individuals across the funnel.

I planned, directed, and developed multiple campaigns featuring thumbstopping visuals shot exclusively for social placements. Copy was meticulously tailored to each ad creative.

Effective, social-first campaigns for the high brow fashion customer.






Concept
Creative Direction 

Copywriting