Hi,
I’m Kevin Widjaja.
I’m Kevin Widjaja.
I like to make cool shit.
An industry-leading creative with a knack for what’s next on social and beyond, highlights:
Creating two of the most viral creator campaigns on TikTok for Ariana Grande (amassing over 10 billion views and press from Teen Vogue).
teen dream ☑️
Literally ideating TikToks for TikTok, and landing case studies for my work on TikTok for Business.
TikTok-obsessed dream ☑️
Creative direction and on-set production of artist marketing content for personal faves (Grammy-nominated Omar Apollo and Kpop sensation Stray Kids).
musichead dream ☑️
Introducing and directing social-first creative for Moda Operandi and H&M.
work-in-fashion dream ☑️
Cementing the return of UGG and its popularity among Gen Z through a culture-defining social playbook.
bring-back-the-00s dream ☑️
Creating numerous campaigns and pieces of social content for Spotify, Wrapped and all.
Spotify fanboy dream ☑️
Leading social strategy/creative for Twitch and launching @twitchrivals.
former globally-ranked gamer dream ☑️
Caught your eye?
In a nutshell, I’ve worked with
the world’s favorite brands and artists:
Spotify, Google, TikTok, Moda Operandi, Twitch, UGG, Ariana Grande,
Jennifer Lopez, H&M, XBOX, Meta, Netflix, Amazon Prime Video,
The Climate Pledge, Hulu, airbnb, Disney, Depop, JetBlue, Warner Bros.,
Paramount, Fox, ABC, Pluto TV, The Nue Co., Johnson & Johnson, Gannett,
Bacardi, Freshly, Waze, Fable & Mane, Omar Apollo, Stray Kids, iann dior,
Trippie Redd, Rilo Kiley’s Jenny Lewis, Madonna
to build and convert Gen Z and millennial audiences
by leading:
creative direction, strategy, concepts, copywriting, art direction, remote and on-set shoots, and small creative teams
on everything from global brand initiatives to one-off TikTok videos
including:
brand, social/digital content, creator/influencer/talent partnerships, AR/filters, editorial, and performance marketing
across brand/artist/creator content, social-first campaigns, entertainment marketing, and more.
On a more personal note:
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I spend my free time writing, raising my greyhound, and scrolling high fashion TikTok/Twitter for hours while occasionally organizing around BIPOC working-class issues in NYC.
My writing on the queer experience of chosen family has been published and exhibited at the Yerba Buena Center of the Arts, the San Francisco Bay Area’s premier cultural institution.
Creating two of the most viral creator campaigns on TikTok for Ariana Grande (amassing over 10 billion views and press from Teen Vogue).
teen dream ☑️
Literally ideating TikToks for TikTok, and landing case studies for my work on TikTok for Business.
TikTok-obsessed dream ☑️
Creative direction and on-set production of artist marketing content for personal faves (Grammy-nominated Omar Apollo and Kpop sensation Stray Kids).
musichead dream ☑️
Introducing and directing social-first creative for Moda Operandi and H&M.
work-in-fashion dream ☑️
Cementing the return of UGG and its popularity among Gen Z through a culture-defining social playbook.
bring-back-the-00s dream ☑️
Creating numerous campaigns and pieces of social content for Spotify, Wrapped and all.
Spotify fanboy dream ☑️
Leading social strategy/creative for Twitch and launching @twitchrivals.
former globally-ranked gamer dream ☑️
Caught your eye?
In a nutshell, I’ve worked with
the world’s favorite brands and artists:
Spotify, Google, TikTok, Moda Operandi, Twitch, UGG, Ariana Grande,
Jennifer Lopez, H&M, XBOX, Meta, Netflix, Amazon Prime Video,
The Climate Pledge, Hulu, airbnb, Disney, Depop, JetBlue, Warner Bros.,
Paramount, Fox, ABC, Pluto TV, The Nue Co., Johnson & Johnson, Gannett,
Bacardi, Freshly, Waze, Fable & Mane, Omar Apollo, Stray Kids, iann dior,
Trippie Redd, Rilo Kiley’s Jenny Lewis, Madonna
to build and convert Gen Z and millennial audiences
by leading:
creative direction, strategy, concepts, copywriting, art direction, remote and on-set shoots, and small creative teams
on everything from global brand initiatives to one-off TikTok videos
including:
brand, social/digital content, creator/influencer/talent partnerships, AR/filters, editorial, and performance marketing
across brand/artist/creator content, social-first campaigns, entertainment marketing, and more.
On a more personal note:
I spend my free time writing, raising my greyhound, and scrolling high fashion TikTok/Twitter for hours while occasionally organizing around BIPOC working-class issues in NYC.
My writing on the queer experience of chosen family has been published and exhibited at the Yerba Buena Center of the Arts, the San Francisco Bay Area’s premier cultural institution.