Hi,
I’m Kevin Widjaja.
I’m Kevin Widjaja.
I like to make cool shit.
An industry-leading creative with a knack for spotting what’s next in culture, highlights:
Creating two of the most viral campaigns EVER on TikTok for Ariana Grande (amassing over 10 billion views and press from Teen Vogue).
teen dream ☑️
Literally ideating TikToks for TikTok, and landing case studies for my work on TikTok for Business.
TikTok-obsessed dream ☑️
Artist marketing creative direction and on-set production for personal faves (Grammy-nominated-Loewe-muse Omar Apollo and Kpop sensation Stray Kids).
musichead dream ☑️
Introducing and directing social-first creative for Moda Operandi and H&M.
work-in-fashion dream ☑️
Cementing the return of the UGG boot and its popularity among Gen Z through a culture-defining social playbook.
bring-back-the-00s dream ☑️
Creating numerous campaigns and pieces of social content for Spotify, Wrapped and all.
Spotify fanboy dream ☑️
Leading social strategy/creative for Twitch and launching @twitchrivals.
former globally-ranked gamer dream ☑️
Caught your eye?
In a nutshell, I’ve worked with
the world’s favorite brands and artists:
Spotify, Google, TikTok, Moda Operandi, Twitch, UGG, Ariana Grande,
Jennifer Lopez, H&M, XBOX, Meta, Netflix, Amazon Prime Video, Peloton,
Hulu, airbnb, Disney, Depop, JetBlue, Warner Bros., Pepsi, Scout Dixon West,
Paramount, Fox, ABC, Pluto TV, The Nue Co., Johnson & Johnson, Gannett,
Bacardi, Freshly, Waze, Fable & Mane, Omar Apollo, Stray Kids, iann dior,
Trippie Redd, Rilo Kiley’s Jenny Lewis, Madonna
to create iconic Gen Z and millennial cultural moments
by leading:
creative direction, strategy, social-first concepts and ideation, copywriting, art direction, remote and on-set shoots, and small-but-mighty creative teams
through everything from sparking global brand initiatives to making one-off TikTok videos
including:
brand campaigns, social/digital content, creator/influencer/talent partnerships, AR/filters, editorial, AI/chatbots, and out-of-home.
across brand/product/entertainment marketing and more.
On a more personal note:
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I spend my free time raising a greyhound, picking up trade skills, archiving 90s Prada collections, writing and film-making, and amassing an alarming screen time scrolling TikTok and Twitter for hours.
My writing on the queer experience of chosen family has been published and exhibited at the Yerba Buena Center of the Arts, the San Francisco Bay Area’s premier cultural institution.
Creating two of the most viral campaigns EVER on TikTok for Ariana Grande (amassing over 10 billion views and press from Teen Vogue).
teen dream ☑️
Literally ideating TikToks for TikTok, and landing case studies for my work on TikTok for Business.
TikTok-obsessed dream ☑️
Artist marketing creative direction and on-set production for personal faves (Grammy-nominated-Loewe-muse Omar Apollo and Kpop sensation Stray Kids).
musichead dream ☑️
Introducing and directing social-first creative for Moda Operandi and H&M.
work-in-fashion dream ☑️
Cementing the return of the UGG boot and its popularity among Gen Z through a culture-defining social playbook.
bring-back-the-00s dream ☑️
Creating numerous campaigns and pieces of social content for Spotify, Wrapped and all.
Spotify fanboy dream ☑️
Leading social strategy/creative for Twitch and launching @twitchrivals.
former globally-ranked gamer dream ☑️
Caught your eye?
In a nutshell, I’ve worked with
the world’s favorite brands and artists:
Spotify, Google, TikTok, Moda Operandi, Twitch, UGG, Ariana Grande,
Jennifer Lopez, H&M, XBOX, Meta, Netflix, Amazon Prime Video, Peloton,
Hulu, airbnb, Disney, Depop, JetBlue, Warner Bros., Pepsi, Scout Dixon West,
Paramount, Fox, ABC, Pluto TV, The Nue Co., Johnson & Johnson, Gannett,
Bacardi, Freshly, Waze, Fable & Mane, Omar Apollo, Stray Kids, iann dior,
Trippie Redd, Rilo Kiley’s Jenny Lewis, Madonna
to create iconic Gen Z and millennial cultural moments
by leading:
creative direction, strategy, social-first concepts and ideation, copywriting, art direction, remote and on-set shoots, and small-but-mighty creative teams
through everything from sparking global brand initiatives to making one-off TikTok videos
including:
brand campaigns, social/digital content, creator/influencer/talent partnerships, AR/filters, editorial, AI/chatbots, and out-of-home.
across brand/product/entertainment marketing and more.
On a more personal note:
I spend my free time raising a greyhound, picking up trade skills, archiving 90s Prada collections, writing and film-making, and amassing an alarming screen time scrolling TikTok and Twitter for hours.
My writing on the queer experience of chosen family has been published and exhibited at the Yerba Buena Center of the Arts, the San Francisco Bay Area’s premier cultural institution.